Textual Analysis of Music Videos

DJ Fresh - Louder

History Of Medium

Skill Development Evaluation Essay

Before I started AS Media I had very little knowledge on topics such as TV Drama and the Music Industry but I did have experience in the coursework part of the subject. This was due to the work experience I did for a graphic design company where I had the opportunity of using Photoshop which I used to create a double page spread for a magazine. This meant that I felt a lot more confident in the coursework part which has shown due to my grade A for my online portfolio on Blogger. I worked hard for this and I spent a lot of time on it. I also felt very confident in the TV Drama topic as I found that very interesting to learn about, but due to me not feeling very confident in the Music Industry topic I let myself down and didn’t do very well in the exam. But the subject at AS has taught me a lot about media and has given me a starting point for A2.

I feel like I developed over time within Media Studies and this was proven when I compare my college magazine and music magazine together. The first front cover I made of the college magazine shows how I had limited knowledge when it came to using Photoshop. For example, the image I used of the girl is very dull compared to the image I used for the music magazine, I have shown how I can use the software to make images look brighter and more professional. This also showed my knowledge in using a professional camera and photography studio with appropriate lighting too. Also, the fonts used in the college magazine are varied whereas the fonts used in the music magazine are all the same, showing more professionalism and consistency. I also added a lot more colour to the music magazine to make it look more exciting and appealing to the audience. All of this proved how my skills developed and improved especially in the software Photoshop. But not only did my computer skills improve I also gained more understanding of the subject itself. For example, my very first drafts of the music magazine had little information on them and it was very bland whereas the final product showed lots of information about artists, music and celebrity gossip making it again a lot more exciting for the audience. This also meant that it was like an actual published magazine because those points are what are used in them, showing that I took a lot of inspiration from other existing and successful magazine front covers. This shows how my knowledge developed when it came to using conventions from real media texts.

My knowledge in terms of digital technology developed a lot due to using Blogger as a place to post all of my work. Doing this meant that I could ask people to view my work online and give me their opinion, this also contributed a lot to my evaluation as I was able to gain a lot of audience/peer feedback meaning my evaluation was very successful. Also, I was able to put a poll on my blog so that my peers could help me make decisions for my magazine. For example I used a poll to determine what the name of my music magazine would be. Simply by using devices such as computers, mobile phones and cameras I was able to improve my work massively due to the knowledge I already had and the knowledge I later on gained. I used an Apple Mac mainly to produce all of my work, but I used my mobile phone to access social media so I could see what audiences find interesting. For example, I went on a lot of celebrity’s twitters in the Pop genre to see what they were up to, how they distributed their music and how they looked on magazine front covers. By doing this I was able to get a real insight of what goes on in their lives. Therefore I took inspiration for this so I had interesting things to include on my music magazines front cover.

My creativity broadened a lot throughout the course, this is very clear when looking at my college magazine compared to my music magazine. My level of creativity enabled me to to create a colour, interesting and professional looking music magazine front cover which people would enjoy looking at and reading. Whereas the college magazine front cover I created was bland, had lack of colour and lack of interesting things, meaning that my music magazine was more successful. I am glad my creativity developed because it meant that I understood more what a music magazine should look this and I was lucky to be able to recreate the ideas of other successful publishers of existing magazines.

My research and planning for the course was vital as I had to include every single step I made on the course visible on my blog. I tried to include everything I could, from props and additional images to the processes I made on Photoshop. My knowledge of this again developed later on in the course but it meant that I realised what I had to do and I made sure that I included everything. 

Timing of Lyrics

"Jealous"

[Verse 1:]

(0.12) I'm in my penthouse half naked (0.15)

(0.16) I cooked this meal for you naked (0.18)

(0.20) So where the hell you at? (0.22)

(0.23) Just one shot left of this drink, in this glass (0.25)

(0.26) Don't make me break it (0.27)

(0.27) I wish that you were me (0.28)

(0.30) So you could feel this feeling (0.32)

(0.34) I never broke one promise, (0.36)

(0.38) And I know when you're not honest (0.40)

(0.40) Now you got me yelling. (0.41)

(0.42) That's because I'm jealous (0.43)

[Hook:]

(0.45) If you keeping your promise, I'm keeping mine (0.49) 

(0.49) Oh I'm jealous (0.50)

(0.52) If you keeping your promise, I'm keeping mine (0.56) 

(0.52) Oh I'm jealous (0.55)

 

[Post-Hook:]

(0.57) Sometimes I want to walk in your shoes (1.00)

(1.00) Do the type of things that I never ever do (1.03)

(1.03) So I take one look in the mirror and I say to myself, (1.07)

(1.07) "Baby girl, you can't survive like this." (1.10)

[Verse 2:]

(1.10) Take it one step further (1.12)

(1.13) Freakum dress out my closet (1.16)

(1.17) 'Yoncé fillin' out this skirt (1.19)

(1.21) I look damn good I ain't lost it (1.23)

(1.24) And I ain't missed a beat (1.25) 

(1.25) Boy you been hanging out the night tonight (1.27) 

(1.27) I'm staying out 'til tomorrow (1.29)

(1.29) Dancing on them tables ain't got no cares, no sorrows (1.32)

(1.32) I ran into my ex (1.34)

(1.35)Said what up to his bestest (1.36)

(1.37) Now we reminiscing how we used to flex in Texas (1.40) 

(1.40) Don't be jealous (1.41)

[Hook]

(1.44) If you keeping your promise, I'm keeping mine (1.47) 

(1.47) Oh I'm jealous (1.48)

(1.50) If you keeping your promise, I'm keeping mine (1.54) 

(1.50) Oh I'm jealous (1.54)

[Post-Hook]

(1.54) Sometimes I want to walk in your shoes (1.57)

(1.57) Do the type of things that I never ever do (2.00)

(2.01) So I take one look in the mirror and I say to myself, (2.04)

(2.04) "Baby girl, you can't survive like this." (2.08)

(2.08) No, no, no. (2.10)

[Bridge:]

(2.10) And I hate you for your lies and your covers (2.13)

(2.14) And I hate us for making good love to each other (2.17) 

(2.18) And I love making you jealous but don't judge me (2.20)

(2.21) And I know that I'm being hateful but that ain't nothing (2.24)

(2.25) That ain't nothing (2.26)

(2.27) I'm just jealous (2.28)

(2.29) I'm just human (2.29)

(2.30) Don't judge me (2.31)

[Hook]

(2.32) If you keeping your promise, I'm keeping mine (2.36) 

(2.33) Don't judge me (2.36)

(2.37) Oh I'm jealous (2.38)

(2.39) If you keeping your promise, I'm keeping mine (2.44) 

Lyrics Analysis

Chosen Song

What Makes a Good Music Video?

• A clear genre. For example, the connotations of a Rock music video stereotypically show dark lighting, dark colours, live footage of music and fans shown enjoying the music. 
• Narrative gives the audience something to follow due to a story being told.
• 
  

A2 Brief

A promotion package for the release of an album, to include a music promo video, including: 

•A cover for its release as part of a digipak (CD/DVD package);

•A magazine advertisement for the digipak (CD/DVD package).