Mise-en-Scene

Here I have shown several images of Beyonce wearing specific make-up that I plan to take inspiration from. I like the idea of some shots having simple make-up showing natural beauty of the artist. However, some shots I want the make-up to be heavy, with blue eye shadow and red lips. I would like to include this type of make-up within shots that go with the beat of the song (heavy make-up, heavy beat). I also like the idea of having natural make-up with bright red lips, this shows the contrast between make-up and colour within the face, making it more interesting to look at. It also emphasises the lips, which is essential for when the artist is lip synching (singing). 

Cast

Eve Grindell

Inspiration

Narrative Theory

Richard Dyer's Star Theory

Richard Dyer states that icons and celebrities are constructed by institutions for money and they are built up to target a specific audience. Dyers theory can be broken down into three different sectors:

-          Audiences and Institutions

-          Constructions

-          Hegemony (Cultural Beliefs)

He states:  

-          “Stars are commodities that are produced by institutions.”

-          “A star is a constructed image, represented across a range of media and mediums.”

-          “Stars represent and embody certain ideologies.”

Audiences and Institutions:

Stars are made to make money for that purpose alone. Audiences want to consume what they think is the ideal. The institution then modifies the stars image around the target audience; they make a star based on what they think the audience want. Fore example, X Factor auditions give the judges an ideas of what they are looking for which is the ‘full package’. The people auditioning want to please the audience as they are what will make the star a success or not.

Constructions:

A star is built for audiences and is not an actual person. A persona is created for the audience so stars can differentiate between different stars and why they like them or not. The star is built specifically with someone’s signature to them.

Hegemony:

We relate to the star because they have a feature we admire or share with them. This develops from an admiration into an idolisation. Some people may attempt to replicate what they like about the stars. 

Male Gaze Theory

The male gaze theory is how particular audiences view how women are presented within the media. It is thought by Laura Mulvey that women are used within the media to be seen as sexual objects, often portrayed by the use of the camera due to the shot types and movement of the women. The different types of camera shots emphasise curves on the female body, representing the fact that they are seen as objects. This is also a representation of how men think women should be perceived. This theory does not only apply to men, but women too. This is due to the fact that women can look at the content of a music video through the eyes of a man, meaning the way a woman looks at herself id the way a man wants her to be like. Further showing that women are influenced by the thoughts of men. There are many downfalls to this theory as not only women are portrayed sexually throughout the media. Also, the women who are portrayed as sexual objects may like this feeling as it makes them feel empowered by men.

Here are three music videos which show examples of how the contents is:

1.     Emphasising the curves of the female body

2.     Showing women as sexual objects

3.     Displaying women as pleasing the men

4.     Viewed by women in the eyes of a man

5.     Showing women as sexual desires

Tessa Perkins Theory

 A stereotype is a label that we apply to someone, a judgement.

Stereotypes are assumptions we make based on groups of people, Perkins identifies 5 such assumptions: 

Stereotypes are not always negative (e.g. The French are good cooks).

They are not always about minority groups or the less powerful (e.g. Upper class twits).

They can be held about one’s own group.

They are not rigid or unchanging.

They are not always false.

People assume that stereotypes are negative e.g. young troublesome youths ‘hoodie culture’ however youth can also be seen as a positive.  Once a stereotype has been created it is very hard to change; however Perkins states that over a period of time they can change and develop.

Audience Research

3 Initial Ideas (Narrative of Video)

Conventions of Form & Genre

Textual Analysis of Music Videos

DJ Fresh - Louder

History Of Medium

Skill Development Evaluation Essay

Before I started AS Media I had very little knowledge on topics such as TV Drama and the Music Industry but I did have experience in the coursework part of the subject. This was due to the work experience I did for a graphic design company where I had the opportunity of using Photoshop which I used to create a double page spread for a magazine. This meant that I felt a lot more confident in the coursework part which has shown due to my grade A for my online portfolio on Blogger. I worked hard for this and I spent a lot of time on it. I also felt very confident in the TV Drama topic as I found that very interesting to learn about, but due to me not feeling very confident in the Music Industry topic I let myself down and didn’t do very well in the exam. But the subject at AS has taught me a lot about media and has given me a starting point for A2.

I feel like I developed over time within Media Studies and this was proven when I compare my college magazine and music magazine together. The first front cover I made of the college magazine shows how I had limited knowledge when it came to using Photoshop. For example, the image I used of the girl is very dull compared to the image I used for the music magazine, I have shown how I can use the software to make images look brighter and more professional. This also showed my knowledge in using a professional camera and photography studio with appropriate lighting too. Also, the fonts used in the college magazine are varied whereas the fonts used in the music magazine are all the same, showing more professionalism and consistency. I also added a lot more colour to the music magazine to make it look more exciting and appealing to the audience. All of this proved how my skills developed and improved especially in the software Photoshop. But not only did my computer skills improve I also gained more understanding of the subject itself. For example, my very first drafts of the music magazine had little information on them and it was very bland whereas the final product showed lots of information about artists, music and celebrity gossip making it again a lot more exciting for the audience. This also meant that it was like an actual published magazine because those points are what are used in them, showing that I took a lot of inspiration from other existing and successful magazine front covers. This shows how my knowledge developed when it came to using conventions from real media texts.

My knowledge in terms of digital technology developed a lot due to using Blogger as a place to post all of my work. Doing this meant that I could ask people to view my work online and give me their opinion, this also contributed a lot to my evaluation as I was able to gain a lot of audience/peer feedback meaning my evaluation was very successful. Also, I was able to put a poll on my blog so that my peers could help me make decisions for my magazine. For example I used a poll to determine what the name of my music magazine would be. Simply by using devices such as computers, mobile phones and cameras I was able to improve my work massively due to the knowledge I already had and the knowledge I later on gained. I used an Apple Mac mainly to produce all of my work, but I used my mobile phone to access social media so I could see what audiences find interesting. For example, I went on a lot of celebrity’s twitters in the Pop genre to see what they were up to, how they distributed their music and how they looked on magazine front covers. By doing this I was able to get a real insight of what goes on in their lives. Therefore I took inspiration for this so I had interesting things to include on my music magazines front cover.

My creativity broadened a lot throughout the course, this is very clear when looking at my college magazine compared to my music magazine. My level of creativity enabled me to to create a colour, interesting and professional looking music magazine front cover which people would enjoy looking at and reading. Whereas the college magazine front cover I created was bland, had lack of colour and lack of interesting things, meaning that my music magazine was more successful. I am glad my creativity developed because it meant that I understood more what a music magazine should look this and I was lucky to be able to recreate the ideas of other successful publishers of existing magazines.

My research and planning for the course was vital as I had to include every single step I made on the course visible on my blog. I tried to include everything I could, from props and additional images to the processes I made on Photoshop. My knowledge of this again developed later on in the course but it meant that I realised what I had to do and I made sure that I included everything. 

Timing of Lyrics

"Jealous"

[Verse 1:]

(0.12) I'm in my penthouse half naked (0.15)

(0.16) I cooked this meal for you naked (0.18)

(0.20) So where the hell you at? (0.22)

(0.23) Just one shot left of this drink, in this glass (0.25)

(0.26) Don't make me break it (0.27)

(0.27) I wish that you were me (0.28)

(0.30) So you could feel this feeling (0.32)

(0.34) I never broke one promise, (0.36)

(0.38) And I know when you're not honest (0.40)

(0.40) Now you got me yelling. (0.41)

(0.42) That's because I'm jealous (0.43)

[Hook:]

(0.45) If you keeping your promise, I'm keeping mine (0.49) 

(0.49) Oh I'm jealous (0.50)

(0.52) If you keeping your promise, I'm keeping mine (0.56) 

(0.52) Oh I'm jealous (0.55)

 

[Post-Hook:]

(0.57) Sometimes I want to walk in your shoes (1.00)

(1.00) Do the type of things that I never ever do (1.03)

(1.03) So I take one look in the mirror and I say to myself, (1.07)

(1.07) "Baby girl, you can't survive like this." (1.10)

[Verse 2:]

(1.10) Take it one step further (1.12)

(1.13) Freakum dress out my closet (1.16)

(1.17) 'Yoncé fillin' out this skirt (1.19)

(1.21) I look damn good I ain't lost it (1.23)

(1.24) And I ain't missed a beat (1.25) 

(1.25) Boy you been hanging out the night tonight (1.27) 

(1.27) I'm staying out 'til tomorrow (1.29)

(1.29) Dancing on them tables ain't got no cares, no sorrows (1.32)

(1.32) I ran into my ex (1.34)

(1.35)Said what up to his bestest (1.36)

(1.37) Now we reminiscing how we used to flex in Texas (1.40) 

(1.40) Don't be jealous (1.41)

[Hook]

(1.44) If you keeping your promise, I'm keeping mine (1.47) 

(1.47) Oh I'm jealous (1.48)

(1.50) If you keeping your promise, I'm keeping mine (1.54) 

(1.50) Oh I'm jealous (1.54)

[Post-Hook]

(1.54) Sometimes I want to walk in your shoes (1.57)

(1.57) Do the type of things that I never ever do (2.00)

(2.01) So I take one look in the mirror and I say to myself, (2.04)

(2.04) "Baby girl, you can't survive like this." (2.08)

(2.08) No, no, no. (2.10)

[Bridge:]

(2.10) And I hate you for your lies and your covers (2.13)

(2.14) And I hate us for making good love to each other (2.17) 

(2.18) And I love making you jealous but don't judge me (2.20)

(2.21) And I know that I'm being hateful but that ain't nothing (2.24)

(2.25) That ain't nothing (2.26)

(2.27) I'm just jealous (2.28)

(2.29) I'm just human (2.29)

(2.30) Don't judge me (2.31)

[Hook]

(2.32) If you keeping your promise, I'm keeping mine (2.36) 

(2.33) Don't judge me (2.36)

(2.37) Oh I'm jealous (2.38)

(2.39) If you keeping your promise, I'm keeping mine (2.44) 

Lyrics Analysis

Chosen Song

What Makes a Good Music Video?

• A clear genre. For example, the connotations of a Rock music video stereotypically show dark lighting, dark colours, live footage of music and fans shown enjoying the music. 
• Narrative gives the audience something to follow due to a story being told.
• 
  

A2 Brief

A promotion package for the release of an album, to include a music promo video, including: 

•A cover for its release as part of a digipak (CD/DVD package);

•A magazine advertisement for the digipak (CD/DVD package).

Final Music Video

Locations, Cast and Props

Locations:
College theatre
Green Room

Cast:
Billie-Jo Wood-Holmes

Props:
Bowler hat
Black/White clothing
Smoke
Nails
Wig

Shot List & Storyboard

Production Plan

In order to produce the music video we had to come up with a production plan. This includes who we use in the music video, where we shoot the music video and the props used. For example, we used Billie as Rhianna as she was confident enough to be filmed. She wore all black clothing and lots of gold jewelry to replicate how Rhianna was dressed. Billie also wore a short blonde wig to make the video look more realistic. By doing this it made the video look more successful and professional. We used a tripod when filming so that we had no camera movement, again making it look more professional. We mainly used the green room to film as it had a clear back ground, then we filmed in a  classroom and used a projector on Billies face to show the projections of shapes on her face and body. By using the green room we were able to use lighting that would make the video look more professional.

Music Video Reconstruction

Transition Group & Roles

Amber Needler
Alisa Ibrahimovic
Katie Deighton
Lewis Stewart

A2 Advanced Portfolio Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the brand;
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).